Paolo Casti presented the projects for the artefacts and the Clear Channel communication proposal for Venice Marco Polo Airport at the Circolo Filologico Milanese.
Clear Channel is the world leader in the outdoor advertising market and operates in Italy as the protagonist in urban areas and highways with the most important network of spaces in terms of quality and quantity.
Clear Channel has always – and especially so in the last decade – stood out for its capacity for tackling new challenges with the determination imposed by its role of leader and the innovation in its DNA ever since the company was founded.
The main theme of the materials for the event – from the invitations to the reception with hostesses in uniform, boarding passes to access the presentation and personalized placeholders – was conceived in the language of the “three-letter” codes of international airports.
Even the set-up was designed to ensure continuity for the coordinated below the line image: LED strips to guide VIPs to the front row seats, personalized tables with airline brands and a huge notice board identical to the ones used in airports with timetables, announcements and animations.
It was an important occasion: the announcement of the agreement between Clear Channel and SAVE, the Venice Airport management company, to launch a business plan to transform Venice Airport into the most avant-garde of its kind in Italy in the outdoor advertising sector.
Attendance by the CEOs of Clear Channel Outdoor Holdings and SAVE, together with leading operators in the international communication market, ensured interaction between the public and speakers at the highest levels and the huge success of the event.
CONCEPT & DESIGN
Paolo Casti – Clear Channel Italy
Paolo Casti – Clear Channel Italy (Moderator)
William Eccleshare – Clear Channel Outdoor Holdings
Francesco Celentano – SAVE
Jonathan Goldsmid – Clear Channel Airport